Jun 13, 2022
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Anheuser-Busch is sponsoring a six-episode talk Coinbase User List show that viewers can watch for free on mobile streaming video platform Ficto. Aimed people ages 21 and older, “Not a Sports Show” is hosted by actor and comedian Lil Rel Howery, who interviews current and former professional athletes over drinks, per an announcement. Set in a relaxed bar Coinbase User List atmosphere, “Not a Sports Show” will start with a two-part interview of former Boston Celtics star Paul Pierce on March 25, followed by the release of episodes every Thursday through April. Guests include three-time Super Bowl champion Shannon Sharpe, Olympic gold medalist snowboarder Shaun White and WNBA player and ESPN host Chiney Ogwumike. Production company and creative agency Coinbase User List Panay Films developed the idea for “Not a Sports Show,” which is being produced in a partnership with Stampede Entertainment. For Anheuser-Busch, the show is an opportunity to Coinbase User List be culturally relevant without the “interruption” of ads, per the announcement. Dive Insight: “Not a Sports Show” is a form of native advertising for Anheuser-Busch, Whose beer and hard seltzer brands are seamlessly integrated in the conversations without the “interruption” of a typical ad, Spencer Gordon, VP digital at Anheuser-Busch, said in the announcement. The format gives Anheuser-Busch Coinbase User List greater creative control over how its brands are presented, with an emphasis on a relaxed, conversational setting. It also doesn’t have to compete with other brands for viewer attention, as it would with ad placements in more traditional talk show programming. Ficto, a free mobile video streaming platform, offers brands show sponsorships, interactive placements, social amplification and other opportunities to reach viewers.