Adding web text to search engines rather than users can confuse the algorithm and can be like keyword stuffing, a Google spokesperson said.
We’ve all seen it: an e-commerce category page with a lot of text next to the footer. This copy is displayed in small format and is designed to add unique content for search bots, not for humans.
The practice is understandable. Retailers seek to attract traffic through organic search. They know that search algorithms love unique content.
A featured example includes a 954 -word whatsapp phone number list article at the bottom of the women’s clothing category page at Walmart.com, a 1,123 -word article on the women’s clothing category page for of men at Lands ’End, and 288 words about home appliances at Sears end. 'Material category page.
Clearly, retailers with a few million dollar retailers believe this low-cost copy helps. But John Mueller, a popular webmaster trends analyst at Google, expressed his concerns about the practice during a hangout on July 23, 2019.
It is important to understand the context. Mueller hosts a question -and -answer session with interested SEOs, marketers and business owners. He offers his views and tries to guide his audience in effective SEO practices. In this case, he did not make a strong statement, but tried to answer specific questions.