services agency will save you time and money. In addition, an effective integrated process paves the way for and defined objectives would you like to achieve through your SEO and digital marketing activities? What will you use to measure the success of the project? Setting up analytics and tracking KPIs : What analytics software is in place to track the achievement of your goals and KPIs? What formal conversions and micro conversions are tracked in your analytics setup? Website hosting and CMS .
How and where is your website hosted and its content managed? Will your SEO agency have access to the system? History of marketing campaign service providers : Who have you worked with before (agencies and vendors) for content, SEO, SEM, web development, design, and other digital marketing work? Can you summarize the projects and what worked and company employee list what didn't work about them? Be sure to explain if you've ever experienced traffic loss. Audience : Describe everything you know about your customers.
demographics, what they value, what they need, and what they want. Of course, there could be a few different types of customers to talk about. Brand and message : What exercises have you done to clearly articulate what your brand stands for, and what voice and message are you using to convey it in graphics and text? Writing style and tone : Speak with humor, authority, stories, complexity of language — what guidelines can you pass on to your SEO