The mobile Internet has simplified people's lives, allowing them to access information and perform tasks on the go. In 2015, 52.7% of mobile phone users worldwide accessed the Internet through their mobile phones. Statista predicts this figure will increase to 61.2% by 2018. These are significant numbers and as a marketer you need to adapt to these changing trends in mobile user behavior. This means that you will have to modify your website and your marketing strategy to accommodate the mobile user. Now the question arises how to proceed. For starters, your brand needs to be discoverable by those users, and your website needs to provide them with what they need.
This is where SEO comes in. Effective mobile SEO tactics are crucial when you want to get ahead of your competition and want to improve your site's search engine rankings. However, mobile SEO comes with its own set of challenges and even the most seasoned marketers can get it wrong. Advertising Continue reading below The remove background from image news is that there are always solutions. Here are some of the top mobile SEO challenges and issues with effective solutions for each: #1. Optimization for local search A study conducted by Google found that four out of five consumers conduct local searches on search engines. Of these, 88% said they use their smartphone to do the research. Mobile local searches were primarily done to find information such as hours of operation, directions, and local store address.
50% of those who did a local search visited a store during the day. Additionally, 18% of local searchers made a purchase (compared to 7% of non-local searchers). These statistics show that local SEO is crucial in marketing – local searchers are ready to take action. Yet too many companies underuse it. This is probably because local search optimization is difficult. This is already a huge challenge in desktop SEO, so you're probably struggling to incorporate it into your mobile SEO strategy. Advertising Continue reading below Solution: To effectively optimize your mobile SEO for local searchers, you need to understand what factors can play a role in your local rankings. There are three main factors that affect local SEO, which were covered in detail in a previous article by Anna Crowe. These factors are: