Editor's introduction: With the gradual homogenization of celebrity live broadcast sales, in addition to competing products and prices, creativity and content are also testing the star's ability. At the end of March, Hu Bing released a special database personal avatar in the personal live broadcast room, and the form of "star + catwalk + virtual live broadcast" aroused heated discussions. The things sold are almost the same. What does the star live broadcast rely on to grab users? At the end of March, another hot spot exploded in the live broadcast circle.
When many stars gradually disappeared from the live broadcast room, Hu Bing released a personal avatar in the live broadcast room, changed a dozen sets of clothes at the same time, and brought goods while walking on Douyin. The audience in the live special database broadcast room could not tell which one was the real Hu Bing and which one was the avatar. But there is no doubt that the goods are real. The star live broadcast, which has been developing rapidly for nearly four years, has undergone serious "differentiation" in the past year or so.
Some stars are gradually withdrawing due to various reasons, and some stars regard live streaming as their second career and become professional anchors. But the remaining star "model workers" and the team behind them are still anxious and stressed. Because the expectations of the outside world are also getting higher, "Can the star live broadcast still special database play tricks?" In addition to testing the cross-border ability of the star himself, this also puts forward higher requirements for the MCN organization behind the scenes. In the early days, the price of goods was fought, and now the content and creativity were fought. Now the live broadcast brought by Hu Bing is "fancy", star + catwalk + virtual live broadcast. Many viewers commented in Hu Bing's live broadcast room at the time.