If you want to learn SEO, you can piece everything together from blog posts and videos or take an SEO course. But what about an SEO certification?
After spending hours researching SEO certifications and taking three of them (see my three certificates), my opinion is this:
Most SEO certifications aren’t worth it.
I’ll explain why in this article. But first, let’s cover the basics…
What SEO certifications are
Where to find Google’s SEO certifications
Why SEO certifications aren’t always worth it
The best SEO certifications
What is an SEO certification?
SEO certifications are awarded to those who complete an SEO course and demonstrate their knowledge by completing a test or quiz.
It’s the last part that differentiates an SEO certification from an SEO course.
For something to qualify as an SEO certification:
There must be a quiz/test that you can pass or fail.
Upon passing the quiz/test, the course provider must present you with proof of your achievement—usually in the form of a certificate or badge.
Here’s what that might look like:
Is there a Google SEO certification?
Kind of.
Google offers a free ‘Fundamentals of Digital Marketing’ certification through the Google Digital Garage. It includes 26 modules, ~14 hours of material, and covers many aspects of digital marketing—with three of them solely dedicated to SEO. It’s accredited by the Interactive Advertising Bureau Europe and The Open University.
Google also offers the ‘SEO Fundamentals’ certification in the Digital Garage. It’s free, has ~2.5 hours of material, covers the four main facets of SEO (on-page, off-page, keyword research, technical), and was created by the University of California, Davis.
If you’re looking to learn Google Analytics, there’s also the Google Analytics Certification. Read this to learn more about how to pass the Individual Qualification Exam and where to find your certificate.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Why SEO certifications probably aren’t worth it
If you want an SEO certificate to add to your resume and LinkedIn to attract job offers, I have bad news for you: most employers don’t care about SEO certifications.
How do we know?
We asked 15 SEO hiring managers for the skills and requirements that they deem important when hiring an SEO specialist. 86% said that SEO certifications aren’t important, with the rest saying that they’re only somewhat important.
Not one hiring manager said they were very important.
But this isn’t the only reason why SEO certifications probably aren’t worth it for most people. Here are a few more: