the digital age, credentials are crucial. But referrals don't always happen the way you think. Did you know, for example, that 81.5% of companies have received a recommendation from people they have never met? Former clients represent only 5.5% of referrals, while 94.5% are generated by a firm's reputation, expertise and visibility. Obviously, asking for references is not the way to go. Instead, the best way to encourage referrals is to build a more visible brand – a reputation that is widely recognized and respected. Marketing today is more scientific than ever. Digital tools
give you access to a wealth of reliable data that can be used to shape your approach to the market. You can monitor metrics that gauge activity at every stage of the sales funnel, and you can use this information to make more informed . When employee email list deployed strategically, AE marketing can be a reliable engine that drives growth in every way .Additional Resources: Read AE's primer on growing businesses in today's market: Navigating Change: A Primer on How AEC Firms are Winning New Business. Want to learn
more about creating a successful website? Check out our in-depth guide: The Lead Generating Website Guide. How the hinge can help you: Find out how your market actually perceives your brand and learn what changes you need to make to engage your target audience and drive more business. Ask about our brand perception research today.blogoffer-horiz-brand building