Influencer marketing has become an incredibly popular marketing channel for B2C and B2B brands. Every industry has influencers, and every business can work to employee contact list grow its name by tapping into audiences of celebrities, bloggers, and public figures. Consider how a restaurant's traffic would increase after Anthony Bourdain ate there or how an H&M dress would sell when worn by a pop star. Getting influencers through your doors is one of the best ways to promote your brand. If you want to leverage social media influencers, follow these tips on how to use influencer marketing to employee contact list grow your business.
Organize events and fundraisers Everyone hopes that an influencer or celebrity will simply walk through their doors, but that's highly unlikely to employee contact list happen organically. If you want people to notice your brand, you need to give them something to pay attention to. Host in- store events and activities that draw people to your store. It could be a dog wash, car show, or moms night, depending on your brand. You can also host fundraisers to support causes in your community, so when customers walk out, they know they're making a difference. When creating your event, send special invitations to employee contact list your social media influencers.
After all, you can't expect them to know immediately that you've planned an event. An invitation will increase the changes they witness. Also create opportunities for attendees to post about the event, with photo ops and social media tags. This will create a buzz around your business even if your influencers aren't around. 2. Ask influencers to employee contact list share their experiences Whether social media influencers arrive on your physical site alone or because of an event you invited them to, ask them to post about your brand and their experiences with it. It doesn't need to employee contact list be a thorough review.