The penalty update for mobile interstitials in early 2017 was a sign of Google's ongoing fight against intrusive mobile ads. The most affected sites had aggressive advertising Industry Email List that prevented users from taking action, misleading ad placement, and/or other issues that hindered usability of the interface. However, columnist and SEO expert Glenn Gabe noted that the impact of this sanction seemed… disappointing. Big brands always seem to get away with Industry Email List interstitial ads, but Google might decide to crack them down in the near future. The crucial factor seems to be the trust that big brands have built up in other ways. How this all plays out ultimately depends on how
Google rewards the brand versus intrusive advertising. Mobile-first Industry Email List indexing It's been nearly three years since Google announced that mobile searches had finally overtaken desktop searches on its search engine - and Industry Email List last year BrightEdge found that 57% of traffic among its customers came from devices. mobiles. Google is responding to this change in user behavior with mobile-first indexing, which means "Google will create and rank its search listings based on the Industry Email List mobile version of the content, even for listings presented to desktop users." Google representatives have said tha
Sites that don't work on a mobile device can soon become obsolete. Be ready for this year Google has come a long way since its first appearance in the Industry Email List late 1990s. The prevalence of AI, the political climate, and efforts and warnings against manipulative guest posts and distracting ads all point to change. is to come. Focus on long-term SEO strategies t Industry Email List hat will keep you competitive in the year to come. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.