help identify what needs the attention of the marketing team. For example, we offer reporting widgets that show things like the most expensive ad groups for which no ad testing is in progress (which only include a single text ad) or the highest CPA campaigns with too few negative keywords. By adding this data to an automated report, you can bypass the tedious data generation step and get straight to the action. You would almost never want to share this level of detail
with a client, but it can be a huge time saver on the PPC team. 5. Don't take it personally when your report is ignored Nobody gets excited about airbags in a car fax number list until they save your life. CPAP reports may not be life saving, but they are often similar in that they are ignored until there is an emergency. Optmyzr sends thousands of scheduled reports each month. Of all the reports we send via email, only 1% are opened by the recipient. I'm not totally surprised by this.
When I consulted, clients wanted to know a report existed, but they didn't necessarily care to look at it as long as everything was fine and we covered the highlights in meetings. 99 ppc reports emailed never opened You could argue that reports are generally ignored because they're not helpful, but I've had experience that tells me that's not the reason. When I was consulting after leaving Google, I implemented a dashboard solution for